Today large, complex organisations often embark on transformation on a vast scale to keep up with the digitisation agenda, meet the constant need to drive out cost and maximise the bottom line.
Transformation at scale creates a number of challenges for any organisation; the top 5 are here;
1. First, the business needs to establish a common language. If collaborating teams don't use the same terminology to describe the same elements of their business - how will they work together?
2.There needs to be a clear line of sight between all activities performed by multiple teams, and the links between them and the critical business outcomes that have to be achieved.
3. When starting a new activity, and during its delivery, teams need the ability to rapidly model different scenarios and to see the impact that can be achieved by their activity on the overall outcomes
4.During the transformation, it can be a challenge to see whether the activities set in motion are projected to achieve the outcomes. The portfolio of projects needs constant balancing to stay on track.
5.Finally, decisions need to be evidence-based. Every business, be it private or publicly owned, needs to prove to their stakeholders that they are and will achieve the required outcomes
At MooD International we work with large businesses to enable, evidence and provide decision management for Digital Transformation. The Business Landscape is a digital representation of the key components of a business, it shows the relationships and connections among teams, assets, processes and projects thus illustrating what drives what within and across the business.
As an example, in the case of an Airline, some of the components might be customers, baggage and check-in process. In this case, the luggage at the baggage handling would be dependent on both the customers and the check-in process.
The implementation of a Business Landscape within an organisation can help to address the challenges identified above in the following ways:
- It creates a common definition of the components that resonates with all the teams, therefore, enabling collaboration.
- It creates a focus on the 'Business Outcomes': What is it that the business is trying to achieve? What are the key deliverables/outputs that will get us there?
- Since the information is linked to components of the business (rather than a process map or a particular status report), it answers business questions such as 'which are the key activities that will deliver the digital customer service platform by the end of the year?' As opposed to providing a string of unconnected reports and trying to form a single answer.
- The digital nature allows flexibility: it lets you test out different scenarios, overlay the Future Mode of Operation (FMO) and manage the route to get there, amending it as the business evolves.
In short, the Business Landscape allows us to create a 'digital twin' of the business. It provides a mechanism for understanding connections, dependencies and the connection between activity and outcomes. In short the core of the 'digital compass for business transformation'.
To learn more about the Business Landscape, have one created for your own company and find out how to unlock its full potential - contact MooD International at firstname.lastname@example.org and check out our website at www.moodinternational.com. This article was written by Orsolya Patterson.
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